Social media marketing has been around for around a decade, but its dynamics change constantly. SMM is an integral part of any online marketing campaign today.
That being said, not all social media platforms are made equal in terms of reach and viability.
You need a platform through which you can get your message across to your target audience and convince them to check out your products and services.
The new currency on Facebook and Instagram today are videos. Yes, video is back and with a bang. Facebook is actually giving more preference to video ads that you create for Facebook and Instagram. As long as your video ads are concise, feature a clear message, and include a call to action, they will gain traction on the platform.
Businesses that are ahead of the game have already jumped on the Facebook and Instagram video advertising. If you want to attract and engage your target audience, you should create effective videos ads as well.
Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!