Did you know that over 85% of the leading brands around the world are active on Instagram? A majority of those brands post at least one photo or video in a week.

The Instagram following for the top brands is on the rise, which is why it comes as no surprise that this social network is becoming extremely popular.

However, popularity breeds competition, as every business seeks to capture the attention of its target audience on Instagram.

You have to be at the top of your game to attract followers on Instagram. This is why it is crucial that you avoid some common Instagram Stories mistakes.

You have to get your message across in a cohesive and engaging manner and creating a story involving your brand and your products and services can get the job done. However, you have to get it right on the money. You cannot just share an image or a video without context. Forget about going viral, you would be lucky if your followers even watch it.

To make things easier for you, we will share the 7 biggest Instagram stories mistakes that you can easily avoid.

  1. Not creating a plan before going live. One of the worst mistakes you can make is not having a few talking points preplanned before going live.
  2. Getting off-topic. Getting distracted is easy when filming. Periodically check the plan you created in the previous step to stay on course. Don’t lose your viewers’ interest!
  3. Trying to fit everything into one story video. Breaking up your message into multiple videos is an easy way to increase your overall viewership. A great series will keep people sticking around longer than just one good video.
  4. Not checking your viewers/stats. Statistics are everything! Keep track of who your biggest fans are and reward them with your attention.
  5. Not replying to comments. Only your most engaged fans will comment on your videos. Make sure you treat them like gold! The more you interact with them the more they’ll interact with you and spread the word about you to their friends.
  6. Selling too much. No one wants to be sold to all the time! Keep the selling to a minimum. Directing people to a website for more info on what you’re talking about will give you an opportunity to sell to them.
  7. Worrying about perfect production quality. No one expects extremely high production quality from an Instagram Story! Keep it casual but make sure your audio quality is good…no one likes struggling to hear what you’re saying.

Learn how to create social media content like a pro in our video training course.

Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!

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